MIT Enterprise Forum Case Study and Networking Event Featuring MsgTo.com
MsgTo.com has developed proprietary email software that solves the
number one consumer problem on the Internet-junk e-mail, or spam-and
gives users the opportunity to receive messages they do want, such as
newsletters or permission marketing messages.
MsgTo's patent-pending server-side software solution acts as a virtual
secretary, eliminating spam and giving consumers tools to manage and
control their email. By so doing, it eliminates the fear of spam that
restricts email-based permission marketing, and encourages users to use
their mailbox to opt-in to direct marketing messages they want. Direct
marketers will be charged fees to get their targeted message to consumers
via email on a by-permission basis. MsgTo's technology also eliminates
ICQ/Instant Message spam, machine-generated responses used to skew on-line
polls, and fraudulent clicks in on-line advertising.
Following a presentation by MsgTo.com’s principals, a panel of financial,
marketing, and industry experts will comment on MsgTo.com’s business plan
and offer suggestions. The floor will then open to the astute Forum audience.
DATE: Tuesday October 26, 1999
6:30 PM
URL: http://www.mitef.org
LOCATION: NRECA Conference Center
4301 Wilson Blvd.
Arlington, VA
CONTACT: MITEFofDC@aol.com MITEF of DC